My inspiration comes from the unexpected.

I find the weird, the strange, and the delightfully odd moments of life to be the most enriching. Whether it’s the unique sway of every tree or the disturbingly similar Richard Nixon shaped gum blob on the sidewalk, the everyday peculiarities make me eager to wake up and create something that resonates with the masses.

From my time in customer service to my work in digital marketing, I’ve developed a voice rooted in entertaining realisms. It’s the same mindset that helps me understand why someone might sprint into a dry cleaner at 6:32 p.m. on a Tuesday—and how that moment relates to decoding consumer trends in media. These experiences have shaped my ability to craft campaigns with persuasive, strategic storytelling that connects authentically with every target audience.

I’ve learned to embrace the unconventional.

I am a junior Advertising major within the Moody College of Communications with a minor in Business Administration in the McCombs School of Business at the University of Texas at Austin.